The Academy · Business Builder Intensive

Let's get your business growing.

It starts with a conversation. Our bespoke training course teaches the A–Z of running a successful online coaching business.

We don't tell you how to coach — that's your expertise.

What we help you with is everything else: all the business aspects of running a successful coaching practice — the other hats you wear as a solopreneur, including technology, marketing, operations and more.

We teach you the shortcuts you need before you spend years on the dead ends, the tangents, and getting lost in the desert of wasted effort.

This program gives you at least a two-year head start over going it alone.

Speak to us about our special offers — it starts with a conversation.
Signature 4-month course
$1,697 one-time

Study at your own pace — and join in live.

  • 60 hours of online training videos
  • Hundreds of handy templates
  • Worksheets, mind maps and notebooks
  • Study at your own pace — and join in live
  • Q&As and monthly live MasterMinds
  • Personal support
  • Platform subscription for five months (valued at $235)
  • Free onboarding included (valued at $175)
Let's get you started today
Live intensives

Seven days that move your business years ahead.

Live 7-day intensive

7 Day Accelerator Intensive

Seven days of intense learning in a live group setting — cohorts choose between a physical or virtual setting.

  • 4 group mentoring sessions via Zoom over the following 4 months
  • 3 individual one-on-one sessions
  • Access to the monthly MasterMinds and Q&A sessions
$3,997 physical · $2,997 virtual

Physical program prices may vary, allowing for travel to venue. Includes a 5-month platform subscription and free onboarding.

Ask about the next cohort
Live 7-day intensive

7 Day Course Launcher

Seven days of intense, hands-on experiential learning in a live group setting — ideal for anyone launching a course, event, workshop or product line.

  • Physical and virtual course options available
  • 4 group mentoring sessions via Zoom + 3 one-on-one sessions over 4 months
  • Access to the monthly MasterMinds and Q&A sessions
$3,997 physical · $2,997 virtual

Physical program prices may vary, allowing for travel to venue. Includes a 5-month platform subscription and free onboarding.

Ask about the next cohort
From our students

What our course graduates say.

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For course alumni & done-for-you clients

The learning doesn’t stop when the course ends.

Two live events, every month — included for done-for-you clients and course alumni.

First Monday of the month

Live Q&A

An open floor with Susan and the team — bring any question on the course material, technology, marketing, business strategy or current market trends.

Third Monday of the month

Live Masterclass

A focused deep-dive on a topical issue facing coaches right now — practical processes and methodologies you can put into action immediately.

"Susan has a unique gift for creating ‘lightbulb moments’ in her Masterclasses. She has an incredible ability to challenge the assumptions you didn’t even know were holding you back, leading to profound clarity and immediate breakthroughs."
Masterclass participant
"I went into the session feeling stuck, but Susan helped me see my path clearly again. It blew me away how much we were able to accomplish in such a short time; she didn’t just give me theory, she helped me start building my dream."
Masterclass participant
"Susan is a fun and fearless speaker who completely breaks the mold of the standard presentation. She makes the entire room feel inclusive, and she challenges every participant to lean in and engage."
Masterclass participant
"If you are looking for a speaker who is both deeply engaging and highly skilled, Susan is it. She is a truly delightful person who relates to her audience immediately. Her sessions are high-energy, fun, and packed with content that prompts deep, meaningful reflection."
Masterclass participant
"Susan’s sessions are laser-focused and incredibly practical. She has a rare talent for taking complex, intimidating processes and breaking them down into tangible, actionable steps. You don’t just walk away with ideas — you walk away with a roadmap."
Masterclass participant
"What sets Susan apart is her ability to provide myriad tangible tips, processes, and methodologies that simplify your work. She doesn’t just offer abstract advice; she helps you operationalize your goals immediately."
Masterclass participant
Free 2-hour workshop

Create · Connect · Convert

A tell-no-sell, hands-on virtual marketing makeover. Using our custom AI marketing software — no prompts needed — you'll uncover your exact recipe for success.

Register now
"You and Franz have built an impressive tool, and I am so grateful for the opportunity to learn from your insights during the Marketing Intensive."
Teresa Hopke · Marketing Intensive participant
"Participating in the marketing makeover experience enabled me to better tell my story — most importantly, the results felt authentic and energized me to move ahead."
Carolyn Covey Morris · Marketing Intensive participant
"The marketing intensive was freaking fantastic!"
Olivia Lockwood · Marketing Intensive participant